This is an introduction to Trolley. If interested, schedule a meeting below and then we’ll send you our complete pitch to be reviewed before the meeting.
In the restaurant industry, the customer experience consists of three stages: discovery, ordering, and loyalty. Each stage is majorly flawed for both restaurants and customers.
Discovery platforms such as Yelp create an uneven playing field for restaurants and an inauthentic and difficult discovery experience for customers.
Yelp and other discovery platforms depend on an ad-based revenue model. This inevitably forces restaurants to either pay for advertising or be at a major disadvantage to those who do.
This pay-to-play model creates an uneven playing field that favors restaurants that spend the most money on advertising — not restaurants that have the best food.
Yelp and Google are riddled with paid advertising and restaurants that have simply paid their way to the top. This leads to an inauthentic discovery experience for customers.
Instead of finding the best food, customers just find restaurants that paid to be found.
Today’s discovery platforms are Restaurant Discovery Platforms that enable customers to discover restaurants — not food.
For example, if you search “Shrimp Tacos” on Yelp, you’ll get a long list of restaurants, not shrimp tacos. This is counterproductive.
Because you can’t search for food, you also can’t compare food, review food, or share food with friends. You can do this with virtually everything else you buy — why can’t you do it with food?
In reality, a true Food Discovery Platform doesn't exist.
Ordering solutions are either too expensive for restaurants or too inconvenient for customers. Someone is always forced to compromise.
Although third-party solutions such as DoorDash are convenient for customers, they are simply too expensive for restaurants.